Passion and money go hand in hand in the world of sports. So why are banks so boring? Why are payment cards so dull? We’re here to change that. Welcome to our pre-seed round memorandum.

🤼 About us

Dreamers & doers passionate about fintech, sports, and teams.

ℹ️ Materials for Investors

Here is our why and maybe yours too. Email [email protected] if you need more reasons to say yes.

Presentation: wCards Seed Slides (29-April).pdf

🇪🇺 Our ask for the EU with AC Milan

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Executive Summary

We are raising €6M to launch our AC Milan card program in the EU and acquire worldwide rights to issue official AC Milan payment cards. This enables us to activate a fan-centric strategy that transforms everyday transactions into moments of club loyalty and engagement.

Our go-to-market plan includes launching co-branded apps and cards, leveraging AC Milan’s media inventory, CRM, and stadium presence, and investing into marketing to drive 500,000 installs, 93,000 activated cards, and 18,000 paid plans in the first season.

This initiative is designed as a long-term revenue engine – combining emotional connection, gamified fan engagement, and monetization through both free and premium user tiers.

The funds raised will cover licensing (€2.5M), marketing (€2M), and global operational rollout (€1.5M).

The documents below aim at the most realistic scenario which is reflected in the business model & PnL.

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🇸🇦 Our ask for KSA & UAE with SSC

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Executive Summary

We are raising €6M to launch the SSC Fan Wallet across KSA in partnership with Saudi Sports Company (SSC), the nation’s leading football broadcaster. This initiative leverages SSC’s unmatched media reach to activate a fan-fintech product at national scale.

Our GTM strategy targets over 700k cards in the first season, driven by high-impact exposure during Saudi Pro League broadcasts, player-led promotional content, and multi-platform digital marketing. wCards owns the full marketing and engagement funnel, while SSC provides free media placements, IP rights, and club access.

This initiative is designed as a long-term revenue engine – combining emotional connection, gamified fan engagement, and monetization through both free and premium user tiers.

The funds raised will cover licensing (€2.0M), marketing (€2.5M), and global operational rollout (€1.5M).

Scenarios presented below reflect the business performance based on the desired growth speed and market response.

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<aside> 📞 Book a meeting with wCard founders

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wCard_Video_Clubs_Smaller.mp4

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/707590af-c6a2-44e7-9d76-08c2cfb46e1b/74b7d8eb-d7bd-41f7-8b4c-015f9ca4c540/notion_w_(1).png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/707590af-c6a2-44e7-9d76-08c2cfb46e1b/74b7d8eb-d7bd-41f7-8b4c-015f9ca4c540/notion_w_(1).png" width="40px" /> HOW (aka “The Secret Sauce”)